Hot air balloons have been used as a promotional tool ever since they were invented in France in 1783. The first hot air balloon was, after all, branded in homage to the King.
Imagine for a moment how many people will see your balloon if it flies over a major city: 50,000 or maybe 100,000 people, then think about how, with the right PR programme, your balloon can appear in traditional media outlets, as well as huge interest created on Social Media. Then add to that the opportunity to fly staff, clients and customers, the marketing and advertising appeal of hot air balloons becomes apparent.
How many forms of advertising can you name that the public will drive many miles just to photograph, or which the press will happily give print space and air time to for free? A branded hot air balloon can get your brand image, or name, on TV, free of charge!